fruit juice
/redesign concept
Capri-Sun is a brand of juice concentrate drinks based in Germany and Switzerland. Invented by Rudolf Wild, it was introduced in West Germany in 1969 by his company as Capri-Sonne.
brief:
the product design as well as the marketing is aimed at children and so far the regular users have been the six to twelve year olds. In this challenge, we make the assumption that Capri Sun now wants to target the 20 to 30 year olds with the help of a sustainable product line.
They want to focus on sustainable packaging, organic ingredients and new tastes. Furthermore, the entire marketing for this product line should of course be aligned with the sustainability concept.
